Unaged Luxury
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The Unaged Luxury sign: UNAGED over LUXURY in raised white letters on a black board-formed concrete wall, under one lamp

Building relationships, one watch at a time.

The collection

All 257 pieces
  1. Patek Philippe Aquanaut 5168G, sunburst blue dial

    Patek Philippe

    Aquanaut 5168G

    Sunburst blue dial, 42.2 mm

    $126,000

    Recorded on arrival

  2. Rolex Day-Date 228238, green dial

    Rolex

    Day-Date 228238

    Green dial, 40 mm

    $72,500

    Recorded on arrival

  3. Rolex Cosmograph Daytona 126500LN, white dial

    Rolex

    Cosmograph Daytona 126500LN

    White dial, 40 mm

    $41,000

    Recorded on arrival

  4. Audemars Piguet Royal Oak 26240ST, khaki green dial

    Audemars Piguet

    Royal Oak 26240ST

    Khaki green dial, 41 mm

    $70,000

    Recorded on arrival

  5. Audemars Piguet Royal Oak 15202ST, blue dial

    Audemars Piguet

    Royal Oak 15202ST

    Blue dial, 39 mm

    $80,000

    Recorded on arrival

  6. Patek Philippe Nautilus 5811/1G, sunburst blue dial

    Patek Philippe

    Nautilus 5811/1G

    Sunburst blue dial, 41 mm

    $214,000

    Recorded on arrival

Sizing a bracelet

Independent. Honest. Experienced.

169 E Flagler St, Suite 1023, Miami, FL 33131. Monday to Saturday by appointment.

Every watch in the showroom is checked before it lists: serial, movement, case, dial and papers. Every watch we secure is checked the same way when it reaches Miami. How we check.

Consignment at 7% of the final sale price, no upfront fee. The terms in full. Sourcing across Rolex, Audemars Piguet, Patek Philippe and Richard Mille.

VisitBuying terms and warranty

The Unaged Luxury Watch Index

2020 = 100

118.5November 2026+6.5 on 2025 (+5.8%)Annual series, 2026 year to date; monthly readings since 2026-10
100.0142.4118.52020202120222023202420252026

Repeat-sales index: each reference is compared only with itself from year to year, so a change in which watches trade cannot move the index. Built from 112 references with reliable prices in at least two years (2020: 26, 2021: 69, 2022: 68, 2023: 32, 2024: 32, 2025: 70, 2026: 52). 2020 = 100. The latest year is year to date. Source: Unaged Luxury market records.

Cite this

The Unaged Luxury Watch Index stands at 118.5 for November 2026, +5.8% on 2025. unagedluxury.com/index

Value any watch

Enter a reference. We return its retail-equivalent estimate, the price history since 2020, and a line you can cite. Free, for every collector.

The Journal

All 35 posts
  1. Market data, October 24, 2026

    The Watch Market in October 2026: Where Prices Stand

    The Unaged Luxury Watch Index stands at 118.5, up 5.8% on 2025 and 16.8% below the 2022 top. Green dials own the most-quoted list. Here is what moved, and what we would buy.

  2. Market data, October 24, 2026

    Rolex GMT-Master II 126710: Batman, Pepsi or Bruce Wayne?

    One reference number, three bezels, three different prices. The Pepsi is worth $28,000, the Bruce Wayne $23,000 and the Batman $19,900. Here is why, and which one we would buy.

  3. Market data, October 24, 2026

    Rolex Datejust 41 (126334): Every Dial, Priced

    The most-quoted watch on the market, dial by dial: from $21,000 for the green ombré to $15,900 for silver. The full ladder of named dials, and what the codes mean.